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 Want real clarity about your brand?

You’re in the right place.

Who is Khant Nay Chi?
 

I am Psychology Driven Marketer.

My name is Khant Nay Chi. I was born on 23rd December 2000, in Yangon, Myanmar. My journey began long before I entered the education industry.
I studied psychology, marketing, and business management because I’ve always been fascinated by one question:

“Why do people make the decisions they make?”

This curiosity led me to experiment early.
I launched a convenience store and a bakery, where I learned customer behavior not from textbooks, but from daily operations, real conversations, failures, and fast decisions.

Those experiences shaped my perspective:
Marketing is not about shouting louder —
it’s about understanding deeper.

Today, I’m pursuing my Master's in Marketing & Management at Harbour.Space, one of the most innovative marketing programs in Europe.
And alongside that, I serve as the Marketing Director at MPA International School.

I bring together psychology, strategy, and design thinking…
and I use them to help families make confident decisions about their children’s education.

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Qualification

  • 🎓 Master’s in Marketing & Business Management — Harbour.Space

  • 🧠 Background in Psychology & Behavioural Insight

  • 🏪 Founder of Convenience Store & Bakery

  • 🎒 Marketing Director at an International School

  • 🌍 Focus on ethical, transparent marketing for parents & students

 

 

 

 

 

Yangon University
SIM
University of Sussex
Harbour.Space
View all projects
Portfolio

Recent Projects

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International School Rebranding (Ongoing)

Leading a full modernisation of brand voice, digital presence, and parent communication.

What I contributed

  • New brand message framework
  • Ethical marketing guidelines
  • Website content strategy
  • Campaign concepts for admissions

Outcome

  • A clearer, more trustworthy brand identity for parents.
View project
Bon Appetit

Bakery Brand Launch -  

Bon Appétit 

Developed brand identity, pricing model, and customer experience strategy.

Outcome

Increased walk-in engagement and repeat customers during the first 3 months.

 

View project
Convenience Store

Convenience Store Optimisation - In-house Convenience Store

Applied behaviourial insights to improve product placement and pricing strategy.

Outcome

Higher customer flow and more efficient product turnover.

View project
 

Academic Projects (Harbour.Space)

  • PetSpace Start Up
  • Amazon Cafe Marketing Strategy
  • Adizero Adidas Marketing Campaign
  • MPA Consumer Behaviour Analysis
  • Momomi Market Data Analysis
agency support
 

Recommendations

Philip Jarman (Associate Professor in Marketing - Strategy and Marketing), University of Sussex Business School

"Khant consistently demonstrates outstanding knowledge and understanding, with an exceptional ability to apply concepts across real-world projects. Her critical thinking and research skills stand out, and she presents ideas with clarity, confidence, and a refined personal style.

She is also an excellent team collaborator, elevating group dynamics, and contributing meaningfully to shared goals."

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FAQs about Khant Nay Chi and her services.

If you have more questions that hasn't been answer here, you can contact her via dm.

Who is Khant Nay Chi?

Khant Nay Chi is a psychology-informed marketing director who builds ethical, high-impact strategies for education and modern businesses.

What makes her approach to marketing different?

She doesn't start with tactics but human behavior. 

She uses psychology to decode how people think, decide, and trust. This lets me build marketing that is:

  • ethical 
  • meaningful
  • strategic
  • and results-driven

No manipulation. No noise. Clear, purpose-led strategy.

Why should someone work with her instead of another marketer?

Because she combines theory, real-world business experience, and ethical communication.

She has run businesses, studied psychology deeply, and now lead marketing for an international school while completing a global master's program. 

She understands people, numbers, and strategy - not just content and trends.

What problems can she helps solve?
  • unclear brand identity
  • weak messaging
  • inconsistent marketing strategy
  • low trust from customers
  • poor brand storytelling
  • ineffective communication
  • no structure or direction in marketing

She helps brands gain clarity, confidence, and a psychology-driven strategy that moves people.

What is her process?
  1. Understanding - deep dive into your brand, audience, and values
  2. Insight - psychology-led analysis of behaviour and decision-marking
  3. Strategy - clear messaging, positioning, and brand framework
  4. Execution plan - content, campaigns, storytelling
  5. Optimisation - refining what works and removing what doesn't
What results can she helps brands achieve?
  • clearer brand identity
  • stronger trust from audiences
  • higher engagement
  • more intentional brand storytelling
  • improved parent/customer confidence
  • better marketing performance overall

"Let's work together to elevate uniqueness of your brand"

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Khant Nay Chi
Psychology Driven Marketer